ELSY is a family passion which began in 1958 when Elsy realised her dream of designing and making little girls’ clothes - dainty, feminine creations, lovingly made by women. Today, as in the past, our team of mainly women is still working hard to ensure the ongoing research and innovative style which have made Elsy a benchmark in children’s fashion and, over the years, an ambassador of the Made in Italy label. Attention to detail, meticulous selection of fabrics and an elegant aesthetic are the hallmarks of Elsy’s childrenswear.

A willingness to listen, perseverance and creative spirit are the cornerstones of the brand’s values today.
 This simple yet wonderful story of a company which has worked with determination and passion for more than 60 years has been recognised by the Italian Ministry of Economic Development: ELSY has been included in the Register of Historic Brands of National Interest. This is an honour bestowed on Italian manufacturers of excellence who have played an important part in our country’s history. As we celebrate this achievement, we would like to thank you for the loyalty you continue to show us, year after year.